Selling of obama's health plan

Correct me if I am wrong BUT hasn't this health care bill been signed into law. So why the need to re-sell it again? Maybe because over 65% of the public did not want it in the first place. Maybe because of the bribing and closed doors back-room bribes to buy votes from congresspersons. And all of the congresspersons who voted to pass the health care bill are now completely avoiding any mention that they voted for this bill.

Then there is the Andy Griffith TV Commercial. OK poor Andy probably had a stroke. And he looks like he is one of the "old" people that young people and the obama administration think should be dead. This TV Commercial is more than selling and re-selling the obama health care law, it's a way to create a bias towards seniors.

For the record, most seniors from 62 to 88 look very healthy and alert. They might seem slow to young people but a senior has less reason to jump around or hurry up. They have already spent 40 to 55 years of their lives working and doing the 'work-hussle.'

This commercial has the subliminal message that "old" people all look like Andy Griffith and that the young people should not be forced to pay into the obama health care law to pay for the seniors. HEY!!! Young people. YOU ARE BEING USED and ALL THESE SENIORS PAID INTO SOCIAL SECURITY WHILE THEY WERE YOUNGER TO PAY FOR ALL THE RETIRED PERSONS AT THAT TIME AND THOSE PERSONS ON MEDICARE. SHAKE IT OFF AND LEARN TO RESPECT YOUR ELDERS. WHY??? BECAUSE IN A FEW SHORT DECADES - YOU WILL BE A SENIOR AND YOUR CHILDREN WILL BE LOOKING AT YOU AND WONDERING WHY THEY SHOULD BE PAYING FOR YOUR MEDICARE.

AND THAT'S THE WAY I SEE IT...
STRAIGHT TALK WITH JAY CLIFFORD

Direct TV's New Advertisement

Five clean cut guys sitting around a table bothering no one and the "local" waitress is pissed-off that they are watching a non-hometown game on their portable cell phones. So when one of the guys politely asks for another round of iced tea, the waitress rings-out her filthy, germ ladened, dish-rag into the tall glasses of ice tea and delivers the germ-filled glasses to the clean-cut guys - what does that say about Direct TV???

To me, the Direct TV advertisement says that it is a slimy company who will hurt you behind you back.

A very Disgusting negative TV advertisement.

And that's the way I see it...
Straight Talk with Jay Clifford

AXE - TV Commercial 1st impression

At first when I saw this TV commercial, I thought: "What man would care about cleaning his sports equipment?"
I could not figure out what the TV commercial was trying to sell. Then it hit me. They were cleaning baseballs and soccer balls. The TV advertisement for the AXE commercial was about washing balls; and quite possibly as subtle as washing men's balls. Talk about your double entendre!!!

And that's the way I see it...
Straight Talk with Jay Clifford

MacDonalds - the good and the bad TV advertising commercials

Recently there have been two MacDonalds TV advertising commercials.

The first is with young children and it teaches these children and the audience about HOPE. A
wonderful TV commercial. Makes you want to support MacDonalds.

The second is about a pouty arrogant person who does not want to talk to anyone until he has his coffee.
You hate this character and MacDonalds for airing this TV commercial. For me, I would rather buy my coffee
elsewhere like Dunkin' Donuts - tastes great and not pretentious.
And that's the way I see it...
Straight Talk with Jay Clifford

Elements of a good TV Ad

There are a few standard guidelines for TV commercials that seem to meet with great acceptance of a product's targeted market.
1) Be sure your product's name gets into the TV Commercial - Seems obvious but many times I watch a TV commercial and do not know the product's name.
2) Provide a good reason or benefit for using the product.
3) Make the product stand out in a crowd of similar or competing products
4) Many times a "good feeling" TV commercial will bring the targeted audience into your trying your product.
5) Avoid anti-social actions - I see this all the time and I find the TV commercial and the product disgusting.
6) Try to fit the product to the program and its TV audience.
7) Keep all the TV commercials in the same 'theme.'
And that's the way I see it...
Straight Talk with Jay Clifford