Does Lexus think its buyers re stupid?

They are looking at travel brochures and say: Bora Bora as a destination. Then they dream of sitting in their car while a coconut drops on the hood. Come on people. They would have to FLY to Bora Bora Not drive there.

This is truly stupid and that makes me think the Lexus must believe their potential buyers are just that stupid. Why else write this stupid TV Commercial???

If I was a Lexus owner, I would think about selling the car. And if I was  looking at cars, I would skip the Lexus after viewing this TV commercial.

And that's the way I see it...
Straight Talk with Jay Clifford

Mis-Directed TV Commercial

There's a casino TV Commercial now showing that looks more like an
advertisement for a house of ill-repute. There are no picture of anyone gambling.
There is no picture of the slot machines or the gambling tables.
There is no mention f anything related to gambling.
There is pictures of women in great outfits twirling, walking with new gifts and
in a small whirlpool.

What is this casino they really selling?

And that's the way I see it...
Straight Talk with Jay Clifford

AT & T hits the jackpot with their new TV Commercial

The setting is a speed dating scene. He is trying to pick-up this woman and she is aware of his every pick-up line.
HE: "Nothing matters since I met you"
SHE: " You wrote that as your favorite pick-up line 15 minutes ago."
Great copy.
Gets the point across in direct ad-copy.
Great timing of the actors.
Great feeling TV commercial.

And that's the way I see it...
Straight Talk with Jay Clifford.

NY State TV ads

Just saw the new New York TV commercial. While it is strong, it sounds like the Chrysler TV Commercial. Same voice, same direct type of ad copy and the same driving music. Yes, it is pounding and forceful but it is a copy of the Chrysler TV ad:."Chrysler, Imported from Detroit."  Now this was an original and a great TV Commercial. New York should never copy anyone's ad. New York needs to be unique.

That's the way I see it...
Straight Talk with Jay Clifford

Bad choice of words

A TV ad claiming they have a non-evasive surgical tool that works through the skin without cutting the skin.  Some call it the "proton knife™: other call it by their trade names. And it seems like a great idea. They describe that patients undergoing this form of surgery recover faster without incontinence. This is a great feature for prostrate surgery.

Then they say they are the CUTTING EDGE in surgery.  Really? CUTTING edge? Couldn't they use 'leading edge?' As a man, the thought of CUTTING my prostrate scares the hell out of me. But leading edge says: we are the best and newest.

It's all a matter of choosing the right word.

And that's the way I see it...
Straight Talk with Jay Clifford

Who wins with "Don't Be a Loser?"

Lately Comcast has been running a series of ads that say: Don't Be  A Loser.

What type of message is this to viewers? Sure it's somewhat cute the first one or two times you see the ad. But after many multiples runs, this ad just makes me angry.

And using the bogus logic from their ads, If I'm getting angry, then many other viewers are getting the same reaction.

In my opinion, this ad rates 2+ out of 5. It is creative and cute to some groups, but is wearing and stupid to the rest of the viewers.

ANd that's the way I see it...
Straight Talk with jay Clifford

Promotion boarding on a scam

I saw this TV Commercial for a face or body cream in a glass bottle. They offered to give you back all your money even if you use all the contents. Just return the empty bottle.

OK. This is an Australian company. SO what do you think it would cost to box this bottle and ship it to Australia or even to a city in the USA? My thought is that it would cost more than the money you would get back!!! They must know this. They are counting on this fact to make sales. To me --- this is deceptive.

If you see this TV AD, Watch Out!. If their marketing is deceptive than their product might not do what they claim.

And that's the way I see it...
Straight Talk with jay Clifford