There are a few standard guidelines for TV commercials that seem to meet with great acceptance of a product's targeted market.
1) Be sure your product's name gets into the TV Commercial - Seems obvious but many times I watch a TV commercial and do not know the product's name.
2) Provide a good reason or benefit for using the product.
3) Make the product stand out in a crowd of similar or competing products
4) Many times a "good feeling" TV commercial will bring the targeted audience into your trying your product.
5) Avoid anti-social actions - I see this all the time and I find the TV commercial and the product disgusting.
6) Try to fit the product to the program and its TV audience.
7) Keep all the TV commercials in the same 'theme.'
And that's the way I see it...
Straight Talk with Jay Clifford
No comments:
Post a Comment