Why advertise in bad economic times

When times get tough - business needs to fight their first thought of cutting the ad budget and increase
their advertising. When times are tough - like today - a business need to broadcast their message more often
just to get some percentage of previous results.

There are two benefits to maintaining or increasing a business' ad budget in poor economic times.
1) You keep your sales figures up.
2) When times get better, you will have a jump-start on the competition.

There is one big drawback to cutting your ad budget - You might go out of business.

And that's the way I see it...
Straight Talk with Jay Clifford

Best print advertising

A well balanced ad that easily directs the eyes from the initial focus to the offer
with good contract and good use of blank space is always the best visual advertisement.

Clutter distracts the eye and the mind and usually is less effective.

And that's the way I see it...
Straight Talk with Jay Clifford.

Chrysler's TV ads

Chrysler's TV ads are Great ads.
The music is "driving."
The tempo of the words is "driving."
The visuals are "driving."

There is little wonder why their sales have improved.

And that's the way I see it...
Straight Talk with Jay Clifford