Why advertise in bad economic times

When times get tough - business needs to fight their first thought of cutting the ad budget and increase
their advertising. When times are tough - like today - a business need to broadcast their message more often
just to get some percentage of previous results.

There are two benefits to maintaining or increasing a business' ad budget in poor economic times.
1) You keep your sales figures up.
2) When times get better, you will have a jump-start on the competition.

There is one big drawback to cutting your ad budget - You might go out of business.

And that's the way I see it...
Straight Talk with Jay Clifford

Best print advertising

A well balanced ad that easily directs the eyes from the initial focus to the offer
with good contract and good use of blank space is always the best visual advertisement.

Clutter distracts the eye and the mind and usually is less effective.

And that's the way I see it...
Straight Talk with Jay Clifford.

Chrysler's TV ads

Chrysler's TV ads are Great ads.
The music is "driving."
The tempo of the words is "driving."
The visuals are "driving."

There is little wonder why their sales have improved.

And that's the way I see it...
Straight Talk with Jay Clifford

Really bad TV Advertising

Have you seen the TV commercial where a man and woman are discussing the problems of their PC.
When she steps in and then talks to the viewers, my impression is she is a slut.

Then when she takes of with the keys saying: "Girls night out" - I know she is a slut.

Why would anyone want to be associated with a slut as a TV ad spokesperson?
No Me!!!

I will never use that product and I hope everyone does not use that product.

And that's The way I see it....
Straight Talk with Jay Clifford

Meanness in advertising

Have you seen the commercial where both parents are discussing which child they love more
RIGHT IN FRONT OF THEIR CHILDREN???

This has to be '''crassness''' at its worst.

Whatever the product is - I strongly suggest that you write to the company and tell them how angry you are
at that TV Commercial.

I understand advertisers are trying to reach people and using all sorts of gimmicks.

But the tried and true method is telling people what you have to offer in plain honest language.

And that's the way I see it...
Straight Talk With Jay Clifford

NEW TV ADS TO BE ANALYZED THIS WEEK

WATCH this blog for new analysis of TV ads coming over the next few weeks.

There has been a lot of new ads - some good - some bad - some mean - some funny

Look forward to seeing you here - leave a post here or at JayClifford@gmail.com

Straight Talk With Jay Clifford

TV Commercials that mis-lead

There is a TV commercial that uses the phrase: " Businesses with the best technology rule." That is so out of touch with reality. Maybe the technology helps the back office or the sales department but technology is simply a TOOL to use in support of other departments and functions of a company. The road to ruin is filled with great ideas with bad business implementation of a marketing plan. What is important is that the technology work to ASSIST the sales, marketing and other areas of the company

And that's the way I see it...
Straight Talk with Jay Clifford

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TV Commercials that is getting irritating

The infinity TV commercial is getting annoying. Just on principle, I will not get the product. Yes, it is directed at a young audience. But come on. Do they have to always repeat the ad twice??? This is not cute annoying like Charmin Tissue and Mr Wipple and DON'T SQUEEZE THE CHARMIN. It is plain irritating and I switch the channel every time I see the beginning of the commercial. In the process of being cute and basic for the ignorant masses who do not know about the product, they make it seem like magic. It is just a TV feature and nothing more. And who will use all the features? NO One That's who.

That's the way I see it...
Straight Talk with Jay Clifford

TV Commercials

The Chrysler TV ads gets better and better every time I watch it. The graphics are great. The theme is great. The positive word copy is direct and spoken well. And it promotes the city where the product is made. Might be the best TV commercial of 2011.

And that's the way I see it...
Straight Talk with Jay Clifford

Detriot and Chrysler TV Commercial

This TV commercial is a winner. The music drives the message and the pictures
compliment both. The message is clear and the images are perfect. This is Chrysler's
reach for the younger buyer. I believe it will work. And it even boosts the image of Detroit.
One great TV Commercial.

And that's the way I see it...
Straight Talk with Jay Clifford

Xerox TV Commercial

Have you seen the Xerox TV Commercial where a person walks into an office and argues with a
cardboard cut-out of an Irish imaginary being? Come on - this is just plain stupid, in my opinion.
It is so stupid that I will not be contacting Xerox for any printing needs.

And that's the way I see it...
Straight Talk with Jay Clifford

Detroit's Dodge's Chrylser

Have you seen the TV commercial for Chrysler and Detroit. The music is driving just like a powerful car. The
graphics are some of the best I have seen in years. The message is great - BUY Chrysler - Buy Detroit - But America. WOW !!! A GREAT TV COMMERCIAL !!!

And that's the way I see it...
Straight Talk With Jay Clifford

Super Bowl TV Commercials

Just saw the Bridge Stone commercial on the Super Bowl..

What is it about the new creative people. It seems that this commercial is all about the 20 somethings and not about the product.If I were Bridge Stone I would demand my money back and get a new ad-agency

And that's the way I see it...
Straight Talk with Jay Clifford

Super Bowl TV Commercials

Just saw the Two Pepsi Zero commercials. One was about a bully with nerds revenge and the other was about someone spilling his roommate's grandfather's ashes. Both are ZERO in creativity and 100% in mean. Makes me want to never buy pepsi. I Think I will look for another soda brand.

Do young people really think it's cool to be mean instead of being creative??? Definitely not the way to reach anyone over 28 - which is the bulk of the people with money.

And that's the way I see it...
Straight Talk with Jay Clifford

Sound levels on TV Commercials

I believe there was a bill passed in congress that prohibits TV Commercials from blasting their sound level more than the program's sound level. Has anyone noticed that the TV Commercials are still louder than the sound level of the programs??? This is flagrant abuse by TV Commercials. I suggest that everyone write into the corporate headquarters demanding that they maintain the same sound levels as the program or you will not purchase their products. Do this even if you do not purchase their products. After all, someone is probably listening to a TV Commercial of a product you use and are annoyed at the increase of the sound level.

If everyone does this, then the sound levels of TV Commercials will be the same as the sound level of the TC program and we all want that.

That's the Way I See It...
Straight Talk With Jay Clifford

obama healthcare in action

Just saw a TV Commercial for United Health Care. The man has Prostrate Cancer and
who does he get for his treatment under United Health Care ???
A RN - That's right a nurse, not a doctor or a cancer specialists - a nurse.
I am not taking anything away from nurses - It's just that you would expect to be treated
for Prostrate Cancer by a cancer doctor. That is obama health care in action -
Get used to it unless the congress can rescind and replace this terrible, terrible law that
will kill jobs, make doctors quit the profession and ration health care all while increasing
costs and your federal taxes.

And that's the way I see it...
Straight Talk with Jay Clifford

Car mileage on TV Commercials

Have you noticed that car mileage is now only reported as highway mileage in Tv Commercials??? And the numbers seem huge. BUT WHAT ABOUT LOCAL MILEAGE ??? Sure some hybrid cars use electric power - BUT that power has to be generated somewhere at some cost. This electric mileage is never figured into the miles per gallon figure.

So a real figure would be to use -only the highway miles divided by the gas used-. I WILL BET ANY AMOUNT THAT IF THEY USE THIS FORMULA, THEIR HIGHWAY MILEAGE WILL DROP TO PREVIOUSLY REPORTED LEVELS !!!

Using total miles divided by the gas used will always provide a false and inflated miles per gallon result. And that is more than cheating. It is lying to the American public.

And that's the way I see it...
Straight Talk With Jay Clifford