There is a TV commercial that uses the phrase: " Businesses with the best technology rule." That is so out of touch with reality. Maybe the technology helps the back office or the sales department but technology is simply a TOOL to use in support of other departments and functions of a company. The road to ruin is filled with great ideas with bad business implementation of a marketing plan. What is important is that the technology work to ASSIST the sales, marketing and other areas of the company
And that's the way I see it...
Straight Talk with Jay Clifford
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Looking at today's TV Advertising commercials through a viewers mind and eyes.
Thursday, April 14, 2011
Saturday, April 9, 2011
TV Commercials that is getting irritating
The infinity TV commercial is getting annoying. Just on principle, I will not get the product. Yes, it is directed at a young audience. But come on. Do they have to always repeat the ad twice??? This is not cute annoying like Charmin Tissue and Mr Wipple and DON'T SQUEEZE THE CHARMIN. It is plain irritating and I switch the channel every time I see the beginning of the commercial. In the process of being cute and basic for the ignorant masses who do not know about the product, they make it seem like magic. It is just a TV feature and nothing more. And who will use all the features? NO One That's who.
That's the way I see it...
Straight Talk with Jay Clifford
That's the way I see it...
Straight Talk with Jay Clifford
Friday, April 8, 2011
TV Commercials
The Chrysler TV ads gets better and better every time I watch it. The graphics are great. The theme is great. The positive word copy is direct and spoken well. And it promotes the city where the product is made. Might be the best TV commercial of 2011.
And that's the way I see it...
Straight Talk with Jay Clifford
And that's the way I see it...
Straight Talk with Jay Clifford
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