ADT's TV AD

There she is walking down the hall holding some papers
and probably chewing gum and she says: I'm always so busy
doing three things at once" while sitting down and opening up
her laptop. Come on - give me a break. The ad agency could have
shown her doing actual tasks while telling the viewers about her
proud multi-tasking.
When has walking, chewing gum and talking come to mean multi-tasking???

This TV Commercial is pure dribble.

And that's the way I see it...
Straight Take with Jay Clifford

Bar owner sells cupcakes

The Chase INK™ TV commercial would be better as a radio commercial.
The visual and the words just do not match. Why is she hiding behind
an ofice cubical or behind a bar? Does she own a bar and work at an office???
Is serving cupcakes so very special at a bar???

When I listened to this TV commercial - without looking at the TV -
the commercial seemed OK. It's when I look at it that I find the dialog
versus the visual disjointed.

And that's the way I see it...
Straight talk with Jay Clifford

McDonalds TV HAPPY MEAL AD

This is brilliant. With some areas banning Happy Meals, McDonalds offered the best Happy Meal prize possible -
a donation to Ronald McDonalds Home for Children. The ad calls the prize HOPE. But I call it a
great way to get around the ban on Happy Meals while doing something wonderful for kids.

McDonalds has always had the best creative, sensitive and fun TV ads.

And that's the way I see it...
Straight Talk with Jay Clifford

Ad agency's lack of creativity

Just saw the T-Mobile TV commercial. Am I the only one who sees the APPLE VS PC aTV commercial when watching this copy-cat ad?.
When an ad agency uses the identical theme, it shows me that either they are lazy or have zero creativity.
Reply to me if you agree.


And that's the way I see it...
Straight Talk With Jay Clifford