The Chase INK™ TV commercial would be better as a radio commercial.
The visual and the words just do not match. Why is she hiding behind
an ofice cubical or behind a bar? Does she own a bar and work at an office???
Is serving cupcakes so very special at a bar???
When I listened to this TV commercial - without looking at the TV -
the commercial seemed OK. It's when I look at it that I find the dialog
versus the visual disjointed.
And that's the way I see it...
Straight talk with Jay Clifford
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