There is a TV commercial that uses the phrase: " Businesses with the best technology rule." That is so out of touch with reality. Maybe the technology helps the back office or the sales department but technology is simply a TOOL to use in support of other departments and functions of a company. The road to ruin is filled with great ideas with bad business implementation of a marketing plan. What is important is that the technology work to ASSIST the sales, marketing and other areas of the company
And that's the way I see it...
Straight Talk with Jay Clifford
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