When times get tough - business needs to fight their first thought of cutting the ad budget and increase
their advertising. When times are tough - like today - a business need to broadcast their message more often
just to get some percentage of previous results.
There are two benefits to maintaining or increasing a business' ad budget in poor economic times.
1) You keep your sales figures up.
2) When times get better, you will have a jump-start on the competition.
There is one big drawback to cutting your ad budget - You might go out of business.
And that's the way I see it...
Straight Talk with Jay Clifford
No comments:
Post a Comment