When is the new law that forces TV ads to be at the same sound level as the program's
sound level going into effect?
When a TV commercial blasts its volume greater than the program's sound level,
I change the channel. And many times, I do not go back to that channel. I remember
that advertiser so I can never buy from them. I do not remember the TV ad or the product. I just
selectively remember to avoid that company's products. And sometimes, I have even stopped
buying a product I once used regularly.
I vote with my dollars every day with every purchase. And you vote with your purchases.
If you find that a TV commercial is offensive or too loud, you might change the channel.
And you might avoid buying the company's products.
I go one step further. I call up the company and complain about their loud TV commercial.
And that's the way I see it...
Straight Talk with Jay Clifford
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