A TV ad claiming they have a non-evasive surgical tool that works through the skin without cutting the skin. Some call it the "proton knife™: other call it by their trade names. And it seems like a great idea. They describe that patients undergoing this form of surgery recover faster without incontinence. This is a great feature for prostrate surgery.
Then they say they are the CUTTING EDGE in surgery. Really? CUTTING edge? Couldn't they use 'leading edge?' As a man, the thought of CUTTING my prostrate scares the hell out of me. But leading edge says: we are the best and newest.
It's all a matter of choosing the right word.
And that's the way I see it...
Straight Talk with Jay Clifford
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